ARMANI EXCHANGE AX7101 Men's Watch & Bracelet Gift Set - Luxury Stainless Steel Chronograph Watch with Matching Bracelet - Perfect for Business, Formal Occasions & Gifts

Armani Exchange is a part of the Armani line that was launched in the United States back in 1991 as a brand focused on a younger market. The line is mostly known for their provocative ads and was inspired by contemporary dance music and a street-chic lifestyle, presenting a young and hip outlook, sometimes even with vibrant colors and graphics. The line is known as AX, which you will notice somewhere on many of the products in this line.