ARIES Gold Chronograph Men's Watch - Stainless Steel Case, Coffee-Inspired Design, Model G 7231 CF - Perfect for Business, Casual & Formal Occasions

In 1970, amid a climate of rapid industrialization and increasingly expensive high-end goods, watchmaker CK Woo was struck by the thought: What if premium timepieces need not come at premium prices?

From that day forth, Aries Gold was born, with a blueprint that enabled the masses to comfortably afford their own statement timepiece – what we now refer to as accessible luxury.

Under the stewardship of a global team spanning Zurich, Vienna and Singapore, Aries Gold is now an international brand with an established presence in more than 32 countries across all major continents. A brand whose story continues to unfold in each individual timepiece, while always staying true to the guiding philosophies of design, discipline, and practicality for people.