ARMANI EXCHANGE AX5653 Women's Stainless Steel Fashion Watch with Date Window - Perfect for Business, Party & Everyday Wear

Armani Exchange is a part of the Armani line that was launched in the United States back in 1991 as a brand focused on a younger market. The line is mostly known for their provocative ads and was inspired by contemporary dance music and a street-chic lifestyle, presenting a young and hip outlook, sometimes even with vibrant colors and graphics. The line is known as AX, which you will notice somewhere on many of the products in this line.